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As the story goes, King Midas of Phrygia lived a life of abundant luxury. He ruled over his kingdom from a great castle, filled with all the riches a man could ever dream of. A materialistic man, Midas centered his … Continue reading
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Get your ticket today for the Special Virtual Release! That’s right folks, the greatest selection of fly fishing films is about to go live online. For one week only, starting on August 27th the good people over at the F3T … Continue reading
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Simms is proud to announce that our CEO, Casey Sheahan, has signed the Outdoor CEO Pledge – an initiative launched through the In Solidarity Project. The Pledge’s goal is to bring the outdoor industry together to help improve representation and access for … Continue reading
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Simms Releases the Next Evolution of the Ultimate Foul Weather Fortress, ProDry™ After its initial release, Simms’ Pro Dry Jacket and Bib (Pro Dry Suit) quickly earned the reputation as the ultimate foul weather suit. So much so, serious anglers began looking at the suit less and … Continue reading
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In Depth with the Creator of Simms All-New Riparian Camo, a Pattern Designed to Up Your Odds Against Distinguishing Trout. Ask any angler who chases spooky fish what their favorite aspect of the game is and you’ll get the same … Continue reading