About Simms

Established in 1980, Simms Fishing Products is the recognized leader in guide-quality fishing waders, outerwear, footwear and apparel. Their full line of gear is available at specialty and large format retailers nationwide.

Bonding On The Creek

The Simms Team

The Simms crew hit DePuy Spring Creek again for its annual spring day out on the water. And once again, the good times ensued.

40 Simms staff members took to the stream and river this past weekend to share fishing tips, a bunch of laughs, test the best gear around and face Mother Nature head on.  The brainchild of the Simms Core Angling Team (a group of the hard core anglers at the company), the annual trip to DePuy Spring Creek in Livingston, Montana was it’s usual good time.  And while the weather in March is always a little iffy (and it was on this day!), it doesn’t really matter as the main point is to celebrate our common bond of fishing. And celebrate we did.  Continue reading

Simms 720


As we celebrate the first few days of summer, this is a good time to take stock of summer fishing goals.

Like at a lot of companies, here at Simms we meet every quarter to plot out strategy, catch up on important company initiatives and just to connect with each other in one room.  And each time we set goals.  This quarter?  Simms 720. Continue reading

On The Water With Bruce Chard

Simms Guide Ambassador and Florida guiding guru Bruce Chard talks about guiding Leona Helmsley, protecting the Keys and life in the sun.

You have been guiding down in the Florida Keys for a while now?  Talk to me about how you got there.  I have been in the Keys for 21 years now. I moved to the Keys when I was 18 years old in hopes to guide on the flats as a fly fishing guide. I worked for Leona Helmsley in the hospitality industry in Sarasota, Florida where I grew up. Continue reading

Sneak Peek: Simms 2013 Catalog

Simms 2013 Catalog

It’s here and it’s looking good. Check out the new Simms 2013 Catalog.

The Simms 2013 Catalog is here and shipping very soon. This year’s catalog took us to Belize, the heart of the Pacific Northwest, Yellowstone National Park and other waters in our home state of Montana. 2013 products will be online early next week and they are looking awesome!  Click the catalog below to see it in it’s prime state. Continue reading

Simms Ad Throwdown – Finals!

Well, here we are. After 2 brutal rounds, 2 ads have reigned supreme in the Simms Ad Throwdown.

In an upset in Round 1, “Ever Wonder Where All Those Guys On Milk Cartons Ended Up?” crushed the field with 39% of the vote. Not to be outdone, “Not All Churches Have Pews” walloped the rest of the field in Round 2 with a resounding 42% of the vote. Continue reading