Adaptive Waters

Benshi Creative’s Latest Film Showcasing the Power of Community in a Time of Need.

Benshi Creative Presents: Adaptive Waters

So here we are – over half-way through 2020. It’s interesting to look back at the tail end of 2019 and think about just how much life has changed from then to now. Back in October, we were shaking hands, fist-bumping, and hugging industry friends at the IFTD show in Denver. As December approached, we were hard at work balancing inherent holiday chaos with all the work that goes into launching a new product line. Nothing out of the norm. Obviously, a lot has changed since we said goodbye to 2019 and welcomed the arrival of 2020. Since then, we’ve all had to adapt in at least one way, shape, or form.

In March of this year, along with many other brands in the outdoor space, Simms recognized a void in Personal Protective Equipment for medical professionals on the front lines in the fight against Covid-19. In short order, Simms’ product and leadership team set out to utilize the skills of our staff, our equipment, and manufacturing space to help fill this void. By the beginning of April, the men and women who under normal circumstances, painstakingly build our GORE-TEX® Waders began production on reusable medical gowns. Throughout all of the challenges the world has been faced with over the last few months, for those of us at Simms, our PPE efforts have been a true bright spot.

About the same time we were finalizing the patterns and process of our medical gowns, a young and hungry crew from Bozeman, Montana’s Benshi Creative was en route to Alaska for the assignment of a lifetime — a multi-week heli-skiing filming adventure.

As many people and businesses had to do, the Benshi team made the tough decision to cut their trip incredibly short. In fact, as soon as they landed in Alaska, they turned around and headed back home to Montana. Upon their arrival, the team immediately quarantined. During that time, they realized they had to adapt and asked the question “What’s an impactful story that we can tell in our own backyard?” As the days of quarantine passed, Benshi became aware of Simms’ PPE efforts. Inspired by Simms’ ability to adapt and launch a project designed to help so many people, Benshi knew this was a story they wanted to tell. In their latest film, Adaptive Waters, Benshi’s goal was to showcase the power of community and highlight what kind of outcomes are possible when support for the greater good is motivated by humanity rather than profit.