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First Impressions of Simms CX Jacket and Bib.
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Chad Smith discusses the next evolution in technical outerwear — Simms’ all-new CX Jacket and Bib. In March of this year, Simms launched the all-new CX Jacket and Bib, a collection built for the grind that revels in the shine. … Continue reading

Take a Tour of the All-New Flyweight Wader and Jackets
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Finally – the wait is over – Simms’ all-new Flyweight Collection is available now at simmsfishing.com and your local retailer. In full transparency, this collection has been a challenge to keep under wraps for so long. Why? Because we truly … Continue reading

Shoot, Direct, Edit — Jessica Haydahl Does It All.
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Happy International Women’s Day. To honor the day, we’d like to highlight photographer/outdoorswomen, Jessica Haydahl. It’s especially fitting to feature Jessica today not only because she’s an amazing outdoorswoman/photographer, but her latest project, Dropped In the Pacific, is a film … Continue reading

Introducing the All-New Flyweight Collection
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Have you ever gone down the Google Earth rabbit hole? You know — when you scroll past miles and miles of water and terrain until a certain zone catches your eye and makes you stop. From there, you zoom in, … Continue reading

Celebrating 25 Years of Healing
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This year our friends at Casting for Recovery are celebrating their 25th Anniversary! The mission of the organization is to enhance the lives of women with breast cancer by connecting them to each other and nature through the therapeutic sport … Continue reading