The country’s largest fishing tournament kicks off and Simms is there for the ride.
The 2012 Bassmaster Classic will be held Feb. 24-26 on the Red River in Shreveport, LA, and Simms will be there in a couple of ways.
First, Simms will have a booth at the Bassmaster Expo (free and open to the public) this Thursday-Sunday. Fans can check out the new ProDry™ GORE-TEX® Suit. We will also have WINDSTOPPER® Jackets and technical sportswear that looks great and is made just for anglers. We’ll also have accessories to cover the extremes, from cold weather to sun protection. Did we mention our line-up of GORE-TEX® footwear and the new Guide Flips?
Second, a number of Simms sponsored anglers (OK, three) will be there, competing for the $500,000 that comes with winning. And they’ll be sporting some Simms products, too, including rain gear and sun protection.
You might remember that last year, we announced a series of partnerships with anglers, the B.A.S.S. Federation and the National Professional Anglers Association. We also introduced a bigger line of fishing gear, including the award-winning ProDry™ GORE-TEX® Jacket and Bibs.
But while we’ve worked with the bass guys over the last little bit, this is officially the first time we’ve got more than rooting interest in the BASSMASTER Classic. Here’s a quick look at our our guys who will be competing on the Red River.
* Shaw Grigsby: Grigsby, of Gainesville, Fla., gained the first Classic berth from an Elite victory, winning the season-opener on the Harris Chain of Lakes. Among his 13 Classics, Grigsby was runner-up in 1993 and third in 2000. He finished 19th in the 2009 Classic.
* Aaron Martens: Sitting in 16th in the Toyota Tundra Bassmaster Angler of the Year standings, Martens makes his 13th appearance in the Classic, where he has been runner-up in four and has three other top 10 finishes, including a ninth on the Red River.
* Ish Monroe: Currently 20th in the Toyota Tundra Bassmaster Angler of the Year standings. The Hughson, Calif., angler’s best finish in his six previous Classics was 14th in 2007.
We’ll be watching the tournament unfold. Reports (good Bassmaster blog here) are the fishing is going to be tough.
We wish the three anglers in the Simms stable the best of luck.



