This Thanksgiving season, we here at Simms celebrate those things for which we are thankful.
“The Choice of Professional Guides Worldwide.” Those words adorn our website header, our letterhead, our desktops, and even some of our cars. But it really is much more than a marketing slogan or tagline for us here at Simms.
Our namesake, John Simms, had a vision to create better fishing waders. You see, he was, and still is, a fishing guide in Jackson Hole, WY, and thought the gear on the market wasn’t good enough. Take that forward to today (except now in Bozeman, MT) and you see we have tried so very hard to remain true to that vision. From the industry’s leading Pro program (led by 19 year fishing outfitter and guide Peter Vandergrift) to testing teams made up of guides and professional anglers to photo shoots all featuring guides, we aim to celebrate the beacons of our industry. These guides call our gear their “uniform” and fish more on their days off than most of us do in a year’s time.
There are far too many names to mention individually, so we thank the entire fishing guide community this year. As for the rest of us…save up some money. We can think of no better way to get to know the angling world more intimately than to spend a day on the water with a professional.
Now it is your turn – nominate your favorite guide.
Just a few shots from the Simms photos shoots over the past few years.