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G4 Pro™ Put to the Test
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Two Bighorn guides put the new G4 Pro™ Jacket Through its paces. Have you ever questioned the intelligence of your local weather person or been screwed by a fancy smart phone weather app? Of course you have — and probably more than once. The … Continue reading

Catch Bigger and More Browns
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Simms’ Guide Ambassador, Chad Johnson Reveals His Secrets for Targeting Giant Brown Trout. Dally’s Ozark Fly Fisher guide, Chad Johnson ended up in Arkansas somewhat by accident. Years ago, he and his cousin opted to fish the White River for … Continue reading

G4 Pro™ Jacket — Behind the Technology
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Simms’ Category Manger of Outerwear, Waders and Layering gives the low down on the new G4 Pro™ Jacket and all its fishy features. At first glance — yes — the new G4 Pro™ Jacket looks awesome but if you take … Continue reading

Back to the Bighorn
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Get a behind the scenes look at the 2014 G4 Pro™ Jacket photo shoot on the Bighorn River with John Sindland and Merritt Harris. In preparation for the G4 Pro™ Jacket release, we wanted to tip our hat to its … Continue reading