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Kinetic Jacket — What Guides are Saying
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See what guides are saying about the Kinetic Jacket — a staple for keeping warm this fall. Who doesn’t love a hoody? They’re warm, functional and they look cool. Simms has taken the simple idea of a hoody and created … Continue reading

Don’t Tread On Redd
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Fish responsibly this fall and be mindful of spawning browns. It’s pretty hard not to appreciate the transitional visuals that come with fall. But if you live by a river or stream, foliage isn’t the only thing that takes on … Continue reading

Black Fly Rocks Pink
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Black Fly Lodge Makes a Bold statement for a Great Cause. Clint Kemp, manager and part owner at Black Fly Lodge located on the Bahamian island of Abaco has never been afraid to show his colors. When it came time to choose skiffs … Continue reading

Warmth Without Weight
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The Kinetic Jacket fulfill’s Tom Larimer’s wish list. One of my closest friends and Simms sales rep, Eric Neufeld often receives my insights on products that guides really need. I’m sure he gets bombarded with similar conversations from every fly shop … Continue reading